Building a Bold New Brand for African Travel
To establish and launch RushTrek Tours as a bold, trusted, and customer-focused tour company based in Arusha, Tanzania through strategic brand development, engaging content, and a digital-first marketing approach that attracts, educates, and converts both local and international travelers.
What We’ve Done So Far:
Brand Identity:
We crafted a brand that feels fresh yet rooted in Africa—built on three values: authenticity, discovery, and ease. From logo and color palette to tone of voice, every element speaks to the spirit of exploration.
Website Strategy & Design:
We designed a mobile-first, conversion-optimized website that helps customers find, explore, and book tours with easewhile being visually rich and SEO-friendly.
Content Creation:
From high-quality visuals to destination write-ups, itineraries, and travel guides, we developed original content to educate and inspire potential travelers.
Social Media Launch:
We created and executed an awareness campaign across Instagram, Facebook, and TikTok to introduce the brand, engage travel lovers, and build excitement around Tanzania’s top destinations.
Performance Marketing:
We set up digital funnels using Meta Ads and Google Search campaigns targeting both international and domestic travelers, optimizing for cost-effective lead generation.
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